Storytelling with bubbles in focus

Rotari Brut Riserva is known for its iconic yellow label. When Rotari and The Wineagency refreshed the design to something cleaner and more modern, they didn’t just want to highlight the label — they wanted to elevate the entire brand. With an existing partnership with chef and wine lover Dante Zia, there was a natural foundation to build on. We created a YouTube series around the theme of a “lunch without end” — celebrating food, wine, people, and the joy of hosting.

The challenge was to combine a new design with brand-building storytelling and lay the groundwork for a long-term collaboration. The solution became a YouTube series where Dante Zia explores how to create the perfect ‘never-ending lunch’ — a theme completely centered around bubbles. Through meetings with experts — a sommelier, a glass specialist, a chef and decorator, a photographer, and everyday people on the street — Dante and the viewers learn more about Rotari’s wines and their origins, while he playfully guides us through the process of perfecting every detail of hosting. Across four episodes and nearly two hours of content, we follow Dante as he prepares and then treats his guests to an unforgettable experience.

The series exceeded all expectations, achieving a 63% view-through rate on YouTube, 530% above the estimated reach on Meta, and 65% higher than the expected YouTube TrueView value. The results demonstrate how brand-building storytelling can make both the label and the wine truly unforgettable.