Content that drives growth

In September 2024, we began our collaboration with Huski Wear with clear goals: increase sales, build the brand, reduce cost per order, and support seasonal peaks as well as inventory management. The focus was on digital advertising via Meta Ads, Google Ads, and newsletters, with the aim of creating a comprehensive strategy for long-term growth.

We built a clear ad structure on Meta with three creative angles per campaign and a recurring structure for newsletters, both brand-building and sales-driven. We moved from static to dynamic budget management in both Meta and Google based on ROAS targets, updated the SEM structure for better control, and removed automatic settings in Google that were weakening campaign logic.

During the year, we focused on making the messaging more local and relevant, with Swedish ads, dynamic text, and hypothesis-driven message testing. The target audience was analyzed data‑driven through previous ads, comment insights, and audience research, allowing us to combine brand-building and performance in social channels. For conversions, we implemented dynamic advertising based on product interest, improved the Merchant Center feed, and utilized data such as Klarna to measure actual sales, not just media metrics.

Through a clear strategy, structured workflow, creative insights, and data-driven optimization, Huski Wear has built a stable and profitable digital presence. Sales, brand, and customer insights grow in tandem, while cost per order decreases and campaigns become more efficient over time.

On Meta Ads, this resulted in a ROAS of 3.5 — an increase of 127% compared to the previous year — along with 2,853 purchases (+430%), a purchase value of SEK 1.3 million (+364%), and a CPA reduced to SEK 129 (-62%). Results on Google Ads were also strong: a ROAS of 4.1 (+52%), 1,772 purchases (+17%), a purchase value of SEK 1.9 million (+20%), and a CPA of SEK 270 (-32%).