Appetizing content
Inspiring and knowledge‑building content that helps Sweden’s food professionals stay one step ahead. From trend-spotting to in-depth reports and practical tips.
Menigo
Project type
Concept & Membership Magazine
15
thousand customers.
Menigo has over 100 years of experience in food and beverage distribution, carries around 60,000 items, and serves more than 15,000 customers across Sweden.
A Full Menu of Content
The core of Menigo’s content offering is their concept “Länge leve måltiden” (“Long Live the Meal”), which is structured around a food-professional version of the food circle. This includes panel discussions, in-depth features, portraits, playful culinary inspiration, and nuggets of useful advice. The idea is not only to inspire, but also to educate their audience — covering everything from ingredients and drink pairing to menu planning, sustainability, and service.
The Right Format for the Right Moment
All content is tailored to the format and channel, as well as the day-to-day realities of the restaurant industry, where time and opportunities to engage with communication are limited. In addition to social media and web, we also produce Menigo’s customer magazine, In Good Company. Through features, interviews, columns, and product stills, we highlight Menigo as a comprehensive supplier and partner driving the industry forward. Together with some of Sweden’s top chefs and industry experts, we explore trends, profitability, sustainability, ingredients, and culinary experiences — all to help food professionals create meals that impress.
