Success on TikTok is about being authentic, engaging, and adapting to the platform’s unique culture. Here are five tips for creating content that stands out and reaches your audience effectively:
1. Get to Know the Platform
To stand out, you need to understand how TikTok works. Posting a video and moving on isn’t enough — scroll, listen, and learn. What’s trending right now? How are users communicating? TikTok’s culture is raw and direct, and it quickly shows if your content feels too commercial. Instead, try to create content that matches the platform’s energy: unpretentious and inspiring.
2. Show the Stars Behind the Brand
We prefer relating to people, not companies (something the influencer boom a few years ago supports). Show your customers who’s behind the logo — and do it with a sense of humor! TikTok users want to see your creative minds, lunch chats, and office chaos. Share spontaneous clips from the office, store, everyday life, or even the behind-the-scenes work for a campaign. Giving a ‘behind-the-scenes’ glimpse creates a sense of closeness and community, while also giving the audience a more genuine view of the company.
3. Adopt a Tone That Feels Authentic and Relatable
Talk with your audience, not at them. Imagine a FaceTime call with a friend, where the tone is relaxed and simple. Focus on creating content that feels natural and relevant, preferably something relatable (we love content we can relate to). Extra tip: engage in the comments or respond to comments in a video! It shows that you’re present and creates a dialogue.
4. Collaborate with Micro-Influencers
Want to collaborate with influencers on TikTok? Big influencers can be tempting, but micro-influencers with smaller, highly engaged followings can often have a bigger impact and are more likely to be perceived as authentic. Do you follow someone who shares your company’s values? Are you inspired by them? Perfect. A well-matched collaboration can place your product in a context that feels credible and approachable.
5. Jump on a Trend
TikTok moves at a fast pace, so when a trend emerges, you need to act quickly. Find a meme, song, video, or theme that fits your brand and put your own spin on it. It can be funny, thought-provoking, or simply unexpected — the most important thing is that it feels relevant and authentic!
Looking for inspiration? Here are some companies and profiles that have succeeded on TikTok:
- https://www.tiktok.com/@redheadsverige
- https://www.tiktok.com/@elinpk
- https://www.tiktok.com/@hemkop_sverige
Summary
- Get to know TikTok’s culture by observing trends and engaging with the platform.
- Show the people behind the brand to create a more genuine connection.
- Use a relatable and authentic tone to engage your audience.
- Collaborate with micro-influencers to reach a more authentic audience.
- Jump on current trends and put your own unique spin on them.
Do you need more tips or have questions about TikTok content? Contact us.
