Growing as a Startup
From hypothesis to growth — this is how we helped AMOI find the winning marketing formula that both increased brand awareness and lowered cost per purchase.
Amoi
Assignment
Distribution strategy
83,3
83.3 percent decrease in CPA.
After one year of work, the cost per acquisition was reduced by more than 80%.
From idea to effective strategy
AMOI, a startup born out of Norway’s Bring, offers home delivery of groceries, gifts and high-quality products from local vendors straight to your doorstep. With the ambition to grow quickly and cost-effectively, they wanted to find the right combination of tone of voice, formats and channels to drive sales and build the brand.
Hypothesis-driven optimization
We created engaging and visually appealing content that highlighted the unique selling points of both the service and the products. The content, optimized for social media and Google, was continuously A/B tested to determine which efforts strengthened brand identity and which reduced the cost of driving sales.
Results that drive growth
After one year of work, the cost per purchase decreased by as much as 83.33%. At the same time, both brand awareness and interest in AMOI’s services increased, demonstrating that data-driven experimentation can deliver both rapid and sustainable growth.
