The Dream of the Outdoor Room
An inspiring YouTube series that demystified the construction process and drove traffic directly from Google search to Skånska Byggvaror.
Skånska Byggvaror
Assignment
Content Series
100
thousand views on YouTube.
The series generated over 100,000 views and increased traffic to Skånska Byggvaror’s website.
From Idea to Reality
Building an outdoor room is often a big decision, full of questions and uncertainty. With the series The Dream of the Outdoor Room, we invited viewers to follow a family through the entire process — from the first sketch to the finished outdoor space. By weaving the family’s authentic journey together with Skånska Byggvaror’s expertise, we created content that both inspired and demystified the process.
A Series That Builds Knowledge
The five-part series was based on the most Googled questions about building outdoor rooms, making the content not only engaging but also highly searchable. At the same time, the actual construction steps were illustrated as the family, together with friends, built their own outdoor space.
SEO + YouTube = True
Since much of the purchase journey takes place digitally, YouTube became the natural platform. Here, we could combine high searchability with storytelling content, thereby driving traffic from Google to Skånska Byggvaror’s website. The series was complemented with trailers on social media to further increase reach.
Five Episodes Closer to the Outdoor Room
The result was a sun-drenched, hands-on story that inspired, educated, and drove traffic. The series surpassed 100,000 views on YouTube and is a clear example of how the right content on the right channel can make complex decisions more accessible.
