Color that inspires
A campaign where Beckers’ color trends were brought to life as vibrant works of art — from moodboards to colorful images and films.
Beckers
Project type
Kampanj
3
trend families
This year, Beckers’ color trends consisted of three distinct palettes.
From Vision to Idea
Every year, Beckers presents their color trends, where each palette carries its own story about our world, our dreams, and what we long for right now.
For the third year in a row, we at Glory Days were tasked with interpreting these visions and making them come alive. Starting from Beckers’ brief, we held creative workshops to find the right mood and setting for each color palette. We then scouted locations, briefed painters, and transformed ideas into reality with a dedicated team of stylists, photographers, and filmmakers.
A Social Media Success
The project resulted in a comprehensive content package: films, still images, before-and-after shots, and tailored materials for ads, social media, and organic content. We also handled distribution through Beckers’ own channels, using Meta ads. The launch of the 2024 Color Trends was a success and was widely shared by influencers and figures in the interior design world.
