Stadium Tracks

Access to content has never been a problem for Stadium. Brands in the sports sector are leaders in providing material that their retailers can use. The challenge has rather been to stand out, as the material provided to Stadium is also published by many other retailers. Our assignment was to work with Stadium to find their unique expression and grow socially.

To create content that both inspires and converts, we developed a three-level model: Inspire, Inform, and Instruct. This way, we guided the audience from emotion to action — with everything from emotional campaigns to tactical product highlights. The work was carried out in close collaboration with Stadium’s team through a planning structure with quarterly, monthly, and weekly rhythms, allowing us to combine long-term strategy with quick responses to trends and current events.

Since the launch, Stadium has grown beyond expectations across all social channels, both in followers and engagement. KPIs for reach, likes, and interactions have been exceeded in both Sweden and Finland. Additionally, brand analyses show increased acceptance of shopping at Stadium, despite higher average prices compared to competitors. Together, we have built a clear social media personality — content that drives Stadium’s agenda, not just the entire category.